Women’s Support Services’ (WSS) mission is to create social change to end interpersonal, relationship violence by challenging attitudes and beliefs about power, control, and gender norms and by advocating for victims and survivors. Funds will be allocated towards the organization’s engagement with a communications firm to develop a new branding and communications strategy for the organization, including visual identity, messaging platforms, and a roll out strategy for the launch of the organization’s new name. This will enable WSS to meet a significant objective of the organization’s recent strategic plan.